Through the Personal Care products category, the Group offers cosmetics and care products, such as body washes, hand soaps, body and hand creams, perfumes, deodorants, which consumers love and trust in their daily lives.

The Personal Care category is a key source of profit for the Group, which has traditionally been a key player in these categories for many years.

Focused on expanding its product distribution to meet its customers across all channels, the Group is reinvigorating local “jewel” brands and leveraging this renewal as a competitive advantage to reach younger consumers through innovation and brand building.