Based in Athens and having a history of over 60 years in the industry, Sarantis Group is a multinational consumer products company with an ever-expanding geographical footprint and leading brands.
The Group’s business is focused on the categories of Beauty, Skin & Sun Care, Personal Care, Home Care Solutions and Strategic Partnerships, offering in each category high quality brands that are top in consumers’ preferences. With a strong activity in thirteen countries organized in 8 business units – Greece (including Portugal and selected international markets), Poland, Romania, Bulgaria, West Balkans, Czech Republic & Slovakia, Ukraine, Hungary – the Group maintains a dynamic international profile, enhancing its expansion footprint through its presence in selected international markets.

  • A Greek local company transformed into a Greek multinational consumer products company.
  • Solid Track record on product development initiatives, value-adding acquisitions, new strategic partnerships.
  • Continuously building a strong footprint in the Eastern European region.
  • Throughout our history we invest on the active brand portfolio management and optimization through continuous R&D and product development initiatives, always driven by quality, innovation and creativity.
  • Over the last decade we doubled our financial size, maintaining our financial strength and our ability to self-finance our strategic plan.
Sarantis Group

1964

Establishment of GR. SARANTIS S.A.

1970-1980

Distribution agreements with leading international cosmetics companies.
Acquisitions of consumer products companies in Greece

1994

Company’s Listing in the Athens Stock Exchange

1994-2000

Expansion in Eastern Europe through establishing subsidiaries (Bulgaria-1994, Romania-1996, Serbia-1997, Poland-2000)

1999

Creation in Athens of the company’s new production facilities, warehouse & distribution centre

2001-2002

Establishment of Estee Lauder JV
Acquisition of Pack Plast in Poland (2002)
Establishment of a subsidiary in Czech Republic (2002)

2006-2008

Establishment of a subsidiary in Hungary (2006)
Acquisition of the Romanian cosmetics company ELMIPLANT (2007)
Acquisition of the Hungarian household products company TRADE 90 (2008)

2010-2012

Acquisition of the Polish brand KOLASTYNA (2010)
Acquisition of the Hungarian household products brand DOMET and of the Serbian household products brand TOPSTAR
New exclusive distribution agreements with CONTER SPA – SODALIS GROUP (2011)
New exclusive distribution agreements with LA PRAIRIE in Greece
Establishment of a subsidiary in BOSNIA-HERZEGOVINA (2012)

2014

Our Current History:
Acquisition of NOXZEMA in Greece from Procter & Gamble
Acquisition of the Czech cosmetic trademarks company ASTRID T.M.
Establishment of a subsidiary in Portugal

2015

Acquisition of AVA in Greece from P&G
Acquisition of POLIPAK in Poland
NOXZEMA production transfer to the Greek plant

2018

Acquisition of INDULONA in Czech Republic and Slovakia
Acquisition of ERGOPACK in Ukraine
Agreement with Coty for the distribution of Wella retail hair brands in the Greek mass market
Establishment of a subsidiary in Slovakia

2019

Agreement with Coty regarding the distribution of Coty Luxury Cosmetics brands in the Greek selective market
Extension of the shareholding agreement with The Estee Lauder Companies Inc.

2020

Finalization of the acquisition of LUKSJA personal care brand in Poland
Contract for the construction of a new headquarters of Polipak signed

2021

Finalisation of an agreement with Unilever Asia for the distribution of Fissan in Greece

2022

Acquisition of STELLA PACK company in Poland
Sale of Gr. Sarantis S.A. participation in the Joint Venture with THE ESTÉE LAUDER COMPANIES

Corporate Governance.

Sarantis Group is a publicly traded company with focus on creating sustainable profitable growth.

Our constant orientation is to offer brands that are loved, trusted and at the same time have a great impact on people’s lives.